Performance of Top 5 Beauty Retail Apps in Romania Q4 2023

In Q4 2023, the top 5 beauty retail applications in Romania exhibited diverse performance metrics. Here’s a detailed look at their downloads, revenue, and weekly active users.

Notino: profumi e cosmetici saw a significant rise in downloads, starting the quarter with 5.2K and peaking at 37K in the week of December 4. Weekly active users followed a similar trend, beginning at 25.8K and reaching a high of 65.3K in the same week, before settling at 30.7K by the end of December.

SEPHORA - Maquillage, Parfum maintained a strong presence with downloads fluctuating between 8.4K and 32.9K, peaking in the first week of November. Active users increased from 22.6K to a peak of 47.8K in the same period, ending the quarter at around 29.6K.

Douglas Parfumerie & Cosmetice experienced steady growth in downloads, starting at 679 and reaching a high of 3.6K in mid-December.

OnSkin - AI Product Scanner had a consistent increase in revenue, starting at $144 and peaking at $335 in mid-December. Downloads also saw a notable rise, from 158 to 1.4K by the end of the quarter. Weekly active users grew from 1.4K to 3.8K over the same period.

CHARLOTTE TILBURY showed modest download numbers, starting at 192 and ending the quarter at 194. Active users were relatively stable, ranging from 623 to 744 throughout the quarter.

For a more detailed analysis and additional insights, visit Sensor Tower.